Caret.

Caret makes one-of-a-kind video for the moments that matter.

Personalised greetings for birthdays, weddings, milestones — the ones a paper card can't carry. AI bands writing real songs for real people. Stories told over moving pictures. Every one of them unique, made in minutes, sent the way you'd send a postcard if the postcard could sing.

We use new tools the same way the engineers in Muscle Shoals once used a four-track, the same way Brian Eno used a tape loop. The work is in the picking, the listening, the staying out of the way once the take's right.

Built by MeruTech, est. 2017.